Internal L&D teams often have the budget but not the senior subject expertise to write content that the cohort respects. We provide the senior author layer — writing programme content, case studies and facilitation guides that an in-house team can deliver with confidence.
When clients come to us
When a corporate L&D team is rebuilding a programme and needs a credible practitioner author rather than a content vendor. When a foundation or development institution is launching a curriculum and needs the case material written from real operating experience. When a training organisation needs senior co-authors for a programme aimed at executives. Often when an existing curriculum has been written generically and is no longer landing.
How we work
A senior partner scopes the content brief with the L&D sponsor and agrees the standard — what the cohort must be able to do at completion, against what level of existing experience. We then write the content as practitioners — case studies grounded in real operating decisions, facilitation guides that anticipate the discussion, evaluation frameworks tied to outcomes.
What we deliver
- Programme architecture and learning objectives
- Case study set drawn from real operating decisions
- Facilitation guide for in-house delivery
- Pre-reading and exercise set
- Evaluation and outcome framework
- Author handover and train-the-facilitator session
Typical engagement
Content development runs six to sixteen weeks depending on programme scope. On our side, a senior partner is the named author, with one supporting writer. On the client side, the L&D head or programme director is the principal counterpart, with subject sponsors involved at review points.
Why CGLA
Content is authored by senior practitioners, not by content vendors. The cases are drawn from operating reality, not invented for the page. We do not licence the content back to the client — once delivered, it is theirs to evolve and run as their own.
